Senior Marketing Analyst

• Design upper-level logic for marketing budget management, including budget allocation rules and models across products and traffic sources
• Validate the marketing budget approach and prepare it for automation
• Develop and validate Early LTV metrics/models for intra-week performance marketing and budget allocation decisions
• Build analytical frameworks and tools for performance diagnostics across products, channels, and campaigns
• Identify drivers of changes, growth opportunities, and anomalies
• Participate in developing an internal AI-based analytics tool for performance analysis, root-cause detection, and opportunity discovery
• Provide analytical support for the unified BI layer, including metric definitions, data validation, and selected analytical use cases

• Experience with A/B testing
• Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality
• Strong knowledge of mathematical statistics and experimentation
• Ability to design validation/backtesting methodology and correctly interpret results
• Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution
• Ability to build decision-making models and translate analytical findings into clear business rules/recommendations
• Strong spreadsheet skills (Google Sheets / Excel)
• Experience with BI tools (e.g. Superset, Tableau, Power BI)
• English level B2+
• Strong advantage: Python for data analysis/modeling
• Strong advantage: experience with forecasting, optimization or budget allocation models
• Strong advantage: experience with Early LTV / predictive LTV
• Strong advantage: experience building automated analytical products or AI/LLM-based analytics tools

• REMOTE OPPORTUNITY to work full-time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off)
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits: compensation of up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for the employee and close relatives, if not eligible for corporate medical insurance
• Equipped workplace and necessary equipment in company offices or co-working locations
• Reimbursement of workplace costs up to $1,000 gross once every 3 years in other locations
• Internal gamified gratitude system with bonuses exchangeable for merchandise, team building activities, massage certificates, etc.