Senior Meta Ads Specialist

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Continuously improve ROAS, CPA, CPL, CTR, and conversion rates to maximize advertising profitability.
• Manage and scale significant monthly advertising budgets while maintaining strong performance.
• Collaborate with creative teams to develop high-converting ad creatives, messaging, and testing frameworks.
• Build and refine prospecting, retargeting, and lookalike audience strategies.
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking.
• Execute structured experiments across creatives, audiences, placements, and campaign strategies.
• Monitor performance, identify opportunities, and provide actionable insights and recommendations.
• Develop and execute strategies to scale winning campaigns while maintaining efficiency.
• Work closely with marketing, creative, and leadership teams to align paid media campaigns with business objectives.

• 4–5+ years of proven experience managing Meta Ads (Facebook and Instagram) campaigns.
• Demonstrated success in scaling paid social campaigns and delivering measurable ROI.
• Advanced proficiency in Meta Ads Manager and Meta Business Suite.
• Strong understanding of campaign structures, bidding strategies, audience segmentation, and conversion optimization.
• Experience managing substantial advertising budgets with clear performance accountability.
• Strong knowledge of Meta Pixel, Conversions API, attribution models, and event tracking.
• Experience developing creative testing strategies and identifying winning ad concepts.
• Strong analytical skills with the ability to interpret campaign data and make informed optimization decisions.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and reporting dashboards.
• Excellent English communication skills, both written and verbal.
• Ability to work independently, take ownership of results, and thrive in a fast-paced remote environment.
• Nice to Have: Experience managing Meta Ads for eCommerce, DTC brands, lead generation businesses, or digital marketing agencies.
• Nice to Have: Experience with Shopify, landing page optimization, and conversion rate optimization (CRO).
• Nice to Have: Familiarity with third-party attribution platforms such as Triple Whale, Hyros, or Northbeam.
• Nice to Have: Experience managing six-figure monthly advertising budgets.
• Nice to Have: Meta Blueprint certifications.
• Nice to Have: Experience mentoring junior media buyers or leading paid social strategy.

• Fully Remote: Work from anywhere with international teams
• Peer Community: Connect with high-performing sales professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals