Retention Marketer

• Own email and lifecycle marketing across Shadow, Darkroom, and the CEO's personal newsletter
• Build Shadow's direct funnel from creator or LinkedIn content through email capture, nurture, and signup
• Instrument funnels to identify which content produces signups
• Own onboarding, activation, and product education sequences for Shadow signups
• Run demo, webinar, and launch follow-up end to end
• Build prospect and client nurture sequences by Darkroom service line
• Own the strategy behind the biweekly newsletter with the Marketing Ops Manager handling deployment
• Convert the CEO's LinkedIn and X audience into an owned email list
• Supply the sales team with usable follow-up sequences
• Own segmentation, list hygiene, deliverability, and compliance across all properties
• Write email copy and build flows personally
• Report on flow-generated signups and pipeline
• Document flows so the team can see and run them
• Report to the VP of Marketing and collaborate with a designer, video editor, Marketing Ops & Social Media Manager, and AI analytics layer

• Strong understanding of B2B lifecycle marketing and multi-week, multi-stakeholder sales cycles
• Hands-on experience building lifecycle or email programs and flows
• Platform-agnostic lifecycle marketing experience
• Strong writing ability in a direct, specific brand voice
• Ability to work across software, agency buyer, and personal brand audiences
• AI-native approach to analytics, reporting, drafting, and workflow development
• Comfort owning the lifecycle marketing function from the ground up
• Experience with segmentation, list hygiene, deliverability, and compliance
• Ability to work 9 am–5 pm EST; this is non-negotiable
• Clear, fluent English communication with U.S.-based clients and senior stakeholders
• Hands-on ESP/CRM experience is a bonus: Klaviyo, HubSpot, beehiiv, Substack, Mailchimp
• SaaS or software marketing experience is a bonus
• Agency, ecommerce, or performance marketing background is a bonus
• Newsletter or owned-audience building experience is a bonus
• Familiarity with Notion is a bonus

• Unlimited PTO + Local holidays (Relevant to your hub)
• Remote-First Culture
• Flexible parental leave
• Growth opportunities through interdisciplinary work and exposure beyond the core role