Creative Performance Lead

• Manage and optimise Meta campaigns focused on profitable new-customer acquisition
• Turn customer reviews, pain points and motivations into hooks, scripts and creative concepts
• Build a structured creative testing roadmap, analyse results and iterate winning ads
• Brief internal and external creatives across UGC, founder-led videos, testimonials, demonstrations and statics
• Create efficient workflows for content sourcing, production, approvals and performance feedback
• Explore AI tools for research, scripting, production and analysis
• Test emerging formats and additional channels, including TikTok
• Own creative strategy and paid social performance for a premium skincare and beauty brand

• Hands-on experience managing Meta campaigns with meaningful budgets
• Experience developing and testing performance creative for an eCommerce or DTC business
• Strong understanding of hooks, storytelling, customer psychology and conversion
• Confidence turning performance data into clear creative decisions
• Ability to write actionable briefs and coordinate creative production
• Strong visual judgement while maintaining premium brand standards
• Curiosity about AI and practical ways to improve work
• Initiative to spot opportunities and move ideas forward
• Experience in beauty, skincare, wellness, supplements or another competitive DTC category especially relevant
• Portfolio/application evidence including an eCommerce Meta account helped grow, monthly spend and performance outcomes, two successful creative examples, and an experiment or AI workflow with results

• Access creative production resources to help bring your ideas to life
• Autonomy to experiment and make a measurable impact
• Established products, existing investment and rich customer insights
• Opportunity to shape how the business creates, tests and scales its advertising
• Creative production support