Marketing Lead, Consumer App

• Develop a focused consumer marketing strategy for Alpen Finance
• Translate the product vision into marketing priorities, campaigns, and operating plans
• Establish measurement and feedback loops to understand performance
• Create a roadmap from prelaunch audience development through launch and postlaunch growth
• Define and advocate for the marketing investment needed to execute the strategy
• Identify and prioritize audiences likely to become valuable early customers
• Find effective acquisition methods where conventional paid advertising may be constrained
• Test content, community, referrals, partnerships, creators, events, and selective paid media
• Build and operate acquisition programs and prelaunch campaigns
• Turn promising experiments into repeatable acquisition programs
• Own the consumer-facing marketing plan for product unveiling and launch
• Coordinate launch campaigns, content, channel activity, and customer communications
• Build prelaunch interest while setting accurate expectations
• Establish sustained marketing cadence beyond the initial announcement
• Test customer, use-case, and problem hypotheses to validate product-market fit
• Use customer conversations, acquisition experiments, and product behavior to identify genuine demand
• Distinguish meaningful PMF signals from attention or low-intent signups
• Bring customer and market evidence into positioning, product-priority, launch-market, and go-to-market decisions
• Shape the customer journey from awareness and waitlist participation through onboarding, borrowing, card use, and referral
• Work with product and engineering to connect the marketing promise with the product experience
• Analyze customer engagement, conversion, retention, dropout, quality, behavior, and economics

• 3+ years of relevant marketing experience, with meaningful ownership of GTM, customer acquisition, and growth
• Experience marketing a consumer fintech, lending, payments, cards, wallet, brokerage, or similarly trust-sensitive financial product
• Experience taking a consumer product from prelaunch or very early stage through launch and meaningful adoption
• Direct ownership of acquisition strategy and execution, including identifying, testing, and scaling effective channels
• Experience owning CAC, conversion, activation, retention, referral, or payback metrics and using them to make investment decisions
• Ability to connect customer understanding, positioning, messaging, content, channels, and measurement
• Ability to turn strategy into campaigns, assets, experiments, and operating work
• Ability to form hypotheses from incomplete information, test them, and adjust based on evidence
• Ability to move work forward across product, engineering, leadership, and other stakeholders
• Crypto or Bitcoin product experience is valuable
• Experience with community, creator, referral, partnership, content-led, or product-led acquisition is valuable
• Experience marketing products requiring customers to understand risk and place meaningful trust is valuable

• Build from zero: Create the consumer marketing function and acquisition approach from the beginning
• Meaningful ownership: Shape how a new Bitcoin financial application reaches its first customers
• Market challenge: Solve acquisition problems for a product that does not fit neatly into conventional consumer-finance categories
• Technical ambition: Work alongside leading engineers and researchers building new infrastructure for Bitcoin-native finance
• Visible impact: Connect Alpen’s technology with useful financial experiences for consumers