Senior Manager, Omnichannel Marketing – Brand Engagement

• Lead the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio
• Shape integrated customer journeys across digital, field, educational, scientific and congress interactions
• Accelerate digital marketing, marketing technology and AI-enabled capabilities
• Lead BD's presence at major European scientific congresses
• Build partnerships with scientific societies, key opinion leaders and clinical communities
• Develop scientific communications, thought leadership and educational engagement programs
• Partner with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth
• Strengthen demand generation, lead management and customer engagement programs
• Lead, coach and inspire a high-performing European team
• Manage marketing investments, agencies and external partners while ensuring performance measurement and ROI

• Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment
• Strong expertise in omnichannel marketing, customer engagement and brand strategy
• Experience driving digital transformation, marketing technology and data-driven marketing initiatives
• Strong understanding of effective end-to-end customer journeys
• Experience working with scientific communities, KOLs, professional societies and/or major industry congresses
• Proven ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams
• Strong people leadership skills, with experience developing and inspiring high-performing teams
• Commercial and analytical mindset, connecting marketing activities to customer impact, demand generation and business outcomes
• Excellent stakeholder management and communication skills in an international, matrix environment

• Comprehensive Total Rewards program
• Reward and recognition opportunities
• Competitive compensation and benefits programs
• Learning, growth and development opportunities
• Face-to-face collaboration culture supporting learning, progress and success