CRM Specialist

• Build, test, schedule and launch CRM campaigns across email, push notifications and in-app messaging
• Own the operational campaign process from briefing and setup through QA, launch and performance reporting
• Support implementation and migration of CRM campaigns, templates, customer segments and automated journeys in Braze
• Create customer segments based on behavioural events, user attributes, engagement levels, purchase history and lifecycle stage
• Develop automated lifecycle journeys across onboarding, activation, engagement, repeat purchase, retention, loyalty and reactivation
• Perform detailed campaign QA, checking audiences, exclusions, journey logic, personalisation, translations, links, tracking and technical setup
• Build and update email templates using HTML and Braze Liquid
• Monitor CRM performance across engagement, conversion, repeat purchase, retention and unsubscribe metrics
• Support A/B tests across audiences, messaging, timing, channels, incentives and customer journey design
• Maintain accurate campaign calendars, documentation, naming conventions and internal processes
• Collaborate with copy, design, product and data teams to coordinate campaign requirements and resolve blockers

• 1–2 years of experience in CRM, lifecycle marketing, email marketing or a similar hands-on role
• Experience building automated lifecycle journeys/campaigns
• Hands-on experience with a marketing automation platform such as Braze, Klaviyo, or CleverTap
• Strong ownership and reliability
• Excellent attention to detail when working with audiences, campaign logic, personalisation and customer-facing content
• Analytical mindset and confidence working with campaign metrics and customer data
• Clear and transparent communication
• Proactive problem-solving and willingness to investigate issues before escalating
• Openness to feedback and motivation to continuously improve
• Ability to work independently while collaborating effectively in a fully remote team
• Excellent English skills, written and verbal
• Familiarity with CRM use cases such as onboarding, activation, churn prevention, win-back, and repeat purchase
• Basic HTML knowledge
• Basic SQL knowledge
• Experience with A/B testing, control groups and campaign performance analysis
• Familiarity with mobile apps and app-based customer journeys
• International experience working with a global user base

• Hardware you need to be most productive
• Employees in Turkey get 10 paid vacation days in year one and 20 days from year two onward
• $500 one-off home office equipment budget
• Up to $1000 annually for books, online courses, conferences, and other learning and development
• $200 non-expiry yearly Flex credit for data, hotspot, and calls
• Annual phone number subscription with a US, UK, Canada, or Australia number inside the Roamless app
• Full-time local contract
• Supportive, diverse, inclusive team