Growth Marketing Manager – CPG Industry

• Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals
• Identify growth opportunities across acquisition, website conversion, lifecycle marketing, and channel expansion
• Manage growth budgets, forecasts, and resource allocation
• Establish priorities, performance targets, and testing cadence
• Align marketing strategies with inventory, product launches, and operational capacity
• Lead acquisition across paid social, paid search, creator partnerships, affiliates, and other channels
• Manage internal specialists and external partners while participating in campaign execution
• Monitor CAC, blended marketing efficiency, and contribution margin
• Scale successful campaigns and improve underperforming channels
• Test new acquisition channels
• Translate customer insights, product benefits, and brand positioning into marketing concepts
• Collaborate with designers, creators, and copywriters on advertising creative
• Test messaging, offers, creative formats, and audience angles
• Improve the online shopping experience and conversion funnel
• Optimize product pages, landing pages, merchandising, bundles, and promotional offers
• Conduct tests to improve conversion rates, average order value, and revenue per visitor
• Develop lifecycle strategies across email, SMS, and other touchpoints
• Improve onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys
• Increase repeat purchases and customer lifetime value
• Develop reporting across revenue, acquisition, conversion, retention, and profitability
• Validate tracking and interpret attribution data
• Translate insights into priorities and recommendations for the founders
• Lead internal contributors, agencies, and freelancers
• Recommend hires and resources as the business grows

• Candidates must be based in LATAM, Africa, or Eastern Europe
• Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone
• Proven experience scaling a consumer packaged goods (CPG) business with direct ownership of growth strategy and measurable commercial results
• Ability to demonstrate starting point, revenue growth, timeframe, budgets managed, and personal contribution
• Strong experience in direct-to-consumer eCommerce and physical-product unit economics
• Demonstrated success across customer acquisition, conversion rate optimization, and customer retention
• Experience managing paid media budgets using CAC, customer lifetime value, marketing efficiency, and contribution margin
• Experience leading teams, agencies, or freelancers while remaining hands-on with execution
• Experience in skincare, beauty, personal care, or a closely related consumer category strongly preferred
• Ability to develop and execute growth strategies aligned with revenue, profitability, and retention objectives
• Strong understanding of paid media performance, customer acquisition economics, and marketing efficiency
• Ability to manage growth budgets, forecasts, and resource allocation
• Strong understanding of creative testing, customer research, and brand positioning
• Ability to execute eCommerce conversion optimization initiatives
• Knowledge of lifecycle marketing focused on repeat purchases and customer lifetime value
• Experience using Shopify, analytics platforms, and lifecycle marketing tools such as Klaviyo or comparable systems
• Ability to interpret tracking, attribution, and blended business performance data
• Strong analytical judgment and prioritization in a lean, fast-moving business
• Ability to coordinate internal contributors and external partners while maintaining accountability
• English resume required; English proficiency assessed in application
• Portfolio or case study showcasing a CPG or DTC brand scaled with measurable results
• Video showcasing skill sets required during application

• Remote work
• Opportunity to own growth strategy and execution for a founder-led skincare brand
• Direct collaboration with the founders
• Final compensation set after evaluating experience and location