Digital Marketing Specialist

• Plan and execute digital marketing campaigns
• Manage and grow the company’s digital presence across relevant channels
• Research competitors, industry trends and new marketing opportunities
• Support lead generation and customer acquisition initiatives alongside the sales team
• Manage marketing to existing customers to grow product counts
• Monitor campaign performance and recommend improvements
• Update and catalogue marketing assets
• Manage social media channels and content calendars
• Create, schedule and publish social media content
• Write and edit blogs, articles, website content, emails and other marketing materials
• Repurpose content across platforms and formats
• Maintain consistent brand messaging and tone of voice
• Create basic graphics and marketing assets using Canva or similar tools
• Update and maintain website content
• Support on-page SEO, organic search and AI search inclusion initiatives
• Conduct keyword and competitor research
• Improve website visibility, content and conversion opportunities
• Monitor website traffic and search performance using Google Analytics and Search Console
• Assist with email marketing campaigns, newsletters and automated sequences
• Support lead-generation activities and nurture prospects
• Improve marketing funnels, enquiries and conversions
• Set up, manage and optimise Google Ads and/or Meta Ads campaigns where required
• Test audiences, messaging and creative
• Track website, social media, campaign and lead-generation performance
• Prepare regular marketing reports and recommend improvements
• Use AI tools such as ChatGPT, Claude and Gemini for research, content ideation, copywriting, analysis and campaign development
• Identify opportunities to automate repetitive marketing tasks and stay current with digital marketing, AI and automation tools

• Philippines-based candidate
• 3+ years of experience in digital marketing
• Strong written and verbal English communication skills
• Experience managing social media and creating digital content
• Experience with content marketing and email marketing
• Good understanding of SEO and website marketing
• Strong knowledge of Google Analytics, Zoho, and/or Salesforce
• Experience using Canva or similar creative tools
• Strong organisational and project management skills
• Ability to work independently and manage multiple priorities
• Strong attention to detail
• Comfortable using AI tools as part of everyday work
• Experience in LinkedIn promotion and engagement
• Google Ads and/or Meta Ads experience
• WhatsApp or other CMS experience
• HubSpot, Mailchimp, Klaviyo or similar marketing platforms
• Google Analytics and Google Search Console experience
• Marketing automation experience
• Lead-generation or B2B marketing experience
• Experience working with Australian, UK or US businesses
• Experience with tools such as Zapier, Make or other automation platforms

• 100% remote work from home
• Full-time engagement
• Alignment with AU business hours for collaboration