TU PRÓXIMO CAPÍTULO
Marketing Lead, Solid Tumors
Sobre el puesto
• Own the Solid Tumor portfolio and brand strategy for Germany, translating global direction and market insights into national priorities, launch plans and measurable objectives
• Lead cross-functional brand planning and aligned execution with Sales, Medical, Market Access, Customer Engagement, Commercial Operations and Business Analytics
• Develop positioning, messaging and customer-centric omnichannel campaigns, including promotional materials and field-force tools
• Generate and apply market, customer and competitor insights through market research, advisory boards, analytics and field feedback
• Lead launch readiness and lifecycle planning for current and future Solid Tumor indications
• Own brand budgets, agency and vendor management, resource allocation and performance tracking
• Enable execution through communication, training and updates for Key Account Managers and customer-facing teams
• Lead, coach and develop 1-2 direct reports
• Create a focused, accountable and collaborative team environment and build marketing capabilities
• Keep management informed of market and competitor developments and represent the franchise at national and international meetings
• Operate with patients at the center and in accordance with BeOne standards, local laws and regulations
• Life sciences degree or comparable scientific education; advanced business qualification is an advantage
• 7+ years of relevant commercial experience in the pharmaceutical or biotechnology industry, including substantial marketing and brand leadership experience
• Strong knowledge of the German oncology market; Solid Tumor and lung cancer experience is highly desirable
• Demonstrated success in launch preparation, strategic brand planning, omnichannel execution, budget management and performance tracking
• People leadership experience, or strong evidence of readiness to lead, coach and develop a small team
• Proven ability to lead cross-functional teams, influence senior stakeholders and translate strategy into focused execution in a fast-growing, entrepreneurial environment
• Strong strategic, analytical and commercial judgment, combined with a hands-on, solution-oriented approach and a high level of accountability
• Excellent communication, collaboration and stakeholder-management skills
• Fluent German and English, written and spoken
• Proficiency in standard Microsoft Office applications
• Additional major European language is an advantage
• Equal opportunity employment
• Approximately 25% travel