Inside Sales Specialist

• Drive new client acquisition through cold email, outbound prospecting, and targeted lead-generation campaigns
• Build and maintain qualified prospect lists using Smartlead, Clay, LinkedIn Sales Navigator, email-scraping tools, and other relevant platforms
• Execute targeted cold-email campaigns aligned with defined ideal customer profiles and sales objectives
• Monitor and optimise email deliverability, open rates, reply rates, bounce rates, and campaign performance
• Maintain accurate and up-to-date lead records within CRM and sales systems
• Research prospects and ensure generated leads meet defined quality and qualification criteria
• Build and maintain a consistent TOFU pipeline against agreed lead-generation targets
• Track individual performance metrics and identify opportunities to improve outreach effectiveness
• Experiment with subject lines, messaging, targeting, and campaign approaches based on performance data
• Share regular reports covering lead quality, outreach activity, email performance, and TOFU KPIs
• Identify promising prospects and sales opportunities and coordinate appropriate handoffs to internal teams
• Maintain strong data integrity across prospecting and CRM systems
• Continuously improve lead-generation processes, workflows, and campaign efficiency
• Collaborate with managers and senior team members to refine messaging, qualification standards, and prospecting strategies

• 2+ years of experience in inside sales, B2B lead generation, outbound sales, sales development, or a similar role
• Hands-on experience with Smartlead, Clay, or comparable sales outreach and automation platforms
• Proven experience building sales funnels and generating qualified top-of-funnel leads
• Strong understanding of cold email outreach, prospect research, lead qualification, and campaign optimisation
• Experience using LinkedIn Sales Navigator, CRM platforms, email-scraping tools, and MS Excel
• Good understanding of email deliverability, bounce rates, open rates, reply rates, and outbound campaign metrics
• Strong analytical mindset with the ability to interpret campaign data and identify actionable patterns
• Excellent written and spoken English communication skills
• Strong attention to detail and commitment to maintaining accurate lead and CRM data
• Ability to work independently, manage personal targets, and take ownership of measurable outcomes
• Comfortable working in a remote, fast-paced environment with a high degree of autonomy
• Interest or experience in B2B sales, creative services, design, content, marketing, or technology will be an advantage
• Strong willingness to learn new sales technologies, automation tools, and prospecting methodologies
• Results-oriented mindset with the ability to continuously test, learn, optimise, and improve sales performance