Performance Marketing Lead

• Own AllCare's end-to-end performance marketing across SEO, SEM/paid media, and marketing automation
• Set strategy and execute daily marketing activities tied to pipeline, cost per acquisition, and growth targets
• Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn
• Own paid media budgets, bidding, audience segmentation, and ROI
• Lead technical, on-page, content, and local SEO for senior care and chronic care management terms
• Design and run lifecycle and lead-nurture programs using marketing automation platforms
• Integrate CRM, email, lead scoring, and workflows to move inquiries to enrolled facilities and patients
• Establish tracking, attribution, and dashboards using GA4 and related tools
• Report on CAC, conversion, and channel ROI and optimize based on data
• Partner with content, design, and development teams to launch high-converting landing pages
• Continuously A/B test creative, messaging, and funnels
• Ensure campaigns respect healthcare advertising standards and senior/patient audience sensitivities
• Collaborate with clinical, operations, content, and leadership teams
• Build a marketing team as the program proves out

• 7+ years of hands-on performance marketing experience
• Documented record of personally building and scaling paid, SEO, and lifecycle programs
• Experience at leading, high-growth technology or consumer-scale companies
• Current expertise with Google Ads and Meta Ads
• Experience with GA4 and analytics/attribution
• Experience with SEO tools including Ahrefs, SEMrush, and Search Console
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
• Ability to own the entire performance marketing function, including strategy and execution
• Fluency in budgets, CAC/LTV, and ROI
• Excellent written and verbal English
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent proven experience
• Experience marketing to the US market, healthcare, senior living, or other regulated industries is a plus
• B2B/lead-generation and multi-location or local SEO experience is a plus
• 0→1 startup experience is a plus

• Performance bonus and additional upside tied to results
• Flexible/remote work arrangement for Egypt-based candidates
• Monday–Friday schedule, 9:00 AM–5:00 PM PST
• US holiday calendar, including Thanksgiving, Christmas, Memorial Day, and Labor Day
• Health benefits
• Paid time off