Performance Creative Strategist, DTC

• Build concept architecture: persona → angle → research → ad concepts
• Research pain points/desires using ad databases
• Produce ~50 concepts/month
• Create direct response ad batches optimized for click & conversion (Meta/Instagram)
• Attend weekly Monday 3PM CET team meeting

• Min. $50K in managed ad spend
• Min. ~6–12 months as a creative strategist
• Direct response / DTC paid media background (not just brand/aesthetic creative)
• Health & wellness / supplement brand experience is a plus
• Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
• Performance-driven, not aesthetics-focused
• Strong grasp of consumer psychology (pain points, desires, buying triggers)
• Team-oriented, relaxed but accountable culture fit

• Salary $4,000-6,000/month
• Fully remote
• Flexible working hours but must be available on Monday meeting at 3 PM CET.