Senior PR & Earned Media Manager – m/f/d

• Take responsibility for Public Relations and Earned Media in the German market
• Secure interviews, press coverage, and thought leadership opportunities for the brand and leadership team
• Serve as the dedicated press contact
• Pitch and place stories
• Build and maintain relationships with press contacts in the German consumer and fintech/lottery sectors
• Independently create press releases, pitches, and briefing documents
• Manage interview placements and prepare the CEO and senior executives strategically
• Support corporate influencer activities, including LinkedIn ghostwriting and brand management support for the CEO
• Collaborate with the Brand Owner, Content, and Social Media teams
• Manage issues and crisis communications
• Coordinate freelancers and agencies
• Work with Compliance and ensure adherence to advertising regulations applicable to lotteries
• Build and maintain long-term relationships with journalists across the DACH region
• Establish a PR operating system, including press materials, an editorial calendar, and a story-angle pipeline

• 5–7 years of experience in PR, Earned Media, or Communications
• Strong consumer experience; not an exclusively B2B profile
• Demonstrable press contacts in German consumer media across the DACH region
• Proven success securing interview placements and Earned Coverage
• Experience with corporate influencing and executive thought leadership
• Excellent knowledge of the German and DACH media landscape
• Native-level or business-fluent German
• Very good English skills
• Bachelor’s degree or equivalent practical experience
• Agency background is a plus
• Experience in regulated industries and crisis communications is a plus
• Experience building the personal brands of founders or executives is a plus
• Confident executive ghostwriting skills
• Experience working in a startup/scale-up environment with uncertainty

• Competitive salary
• Flexible working hours based on trust
• 30 days of annual leave
• 2 additional public holidays (December 24 and December 31)
• Generous professional development budget
• Unique team events
• Innovative benefits program
• Open, honest, and direct communication
• Quarterly feedback meeting
• MacBook, headphones, and more
• A modern and inspiring working environment in Berlin or Konstanz on Lake Constance
• One professional development day per month
• Buddy program