Senior CRM Project Manager – all genders

• Strategic and operational management of customer accounts
• Independently develop a wide range of CRM marketing campaigns
• Collaborate with Strategy, Creative, and Technology teams
• Identify and realize new opportunities to activate, retain, and delight customers across channels
• Independently advise customers and strategically and operationally develop CRM and Marketing Automation activities
• Plan, implement, and optimize cross-channel campaigns across email, push, in-app, and landing pages
• Use Braze, Salesforce Marketing Cloud, or Emarsys
• Develop data-driven journeys and automations across the entire customer lifecycle
• Analyze campaign performance, conduct tests, and derive specific recommendations for continuous optimization
• Use Google Analytics, Tableau, or spreadsheets
• Act as the link between Strategy, Creative, and Technology to measurably improve the customer experience
• Mentor and provide subject-matter support to junior colleagues

• At least three years of professional experience in digital marketing, ideally with a focus on CRM and Marketing Automation
• Strong knowledge of at least one leading CRM or Marketing Automation platform, such as Braze, Salesforce Marketing Cloud, Emarsys, or HubSpot
• Understanding of data, segmentation, trigger logic, and cross-channel customer journeys
• Experience independently advising and managing customer accounts, as well as translating strategic requirements into concrete actions
• Analytical, data-driven approach, with experience working with performance data, testing, and analysis
• Independent, structured, and solution-oriented way of working
• Strong communication skills and enthusiasm for collaborating with a range of specialist teams
• Passion for data-driven communication, modern technologies, and smart automations
• Excellent written and spoken German (at least C1 level)
• Good English language skills

• Flexible working hours
• Mobile working
• Workations
• Individual professional development opportunities
• Conferences
• Space for new perspectives
• Company celebrations
• Team events
• WorkLifePortal supporting mental and physical health
• Company pension plan, including an employer contribution
• JobRad bicycle leasing
• Corporate Benefits
• Free drinks, snacks, fruit, and muesli at the MAI offices