Outbound Email Copywriter

• Devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets
• Own the strategy and execution of outbound email campaigns
• Research ICPs, pain points, and buying triggers across SMB verticals
• Build compelling copy angles and personalized messaging
• Use the in-house enrichment platform, AI tools, and web research to inform personalization
• Write cold email sequences from subject line through follow-ups
• Structure sequences with appropriate cadence, tone, and escalation logic
• Develop and test multiple messaging angles per campaign
• Manage multiple active campaigns while maintaining quality and attention to detail
• A/B test subject lines, opening lines, CTAs, and sequence structures
• Analyze open rates, reply rates, and positive response rates to improve copy
• Identify successful campaign learnings and apply them to new sequences
• Flag underperforming campaigns and propose copy improvements
• Collaborate with GTM and sales teams to align messaging with campaign goals and ICP priorities
• Maintain organized campaign documentation, including copy versions, test results, and performance notes

• Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals
• Ability to research an ICP, identify genuine pain points, and build effective copy angles
• Knowledge of structuring cold email sequences, including cadence, tone, and escalation logic
• Strong A/B testing discipline and ability to optimize based on performance data
• Past campaign results showing metrics such as open rates, reply rates, or meetings booked
• Comfortable working inside a proprietary enrichment or research platform and using custom prospect data for personalization
• Comfortable using AI tools and web research
• Excellent written English with a direct, concise, and human communication style
• Experience with Clay or a similar prospect enrichment and research platform (nice to have)
• Background in outbound sales or SDR work (nice to have)
• Experience writing cold email for a B2B SaaS, sales intelligence, or data platform (nice to have)
• Familiarity with Instantly, Smartlead, or Apollo (nice to have)
• Updated resume required
• Short Loom video (1 to 2 minutes) required
• Must be available during US business hours

• Paid in USD, bi-monthly (every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup
• Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables
• High-ownership copywriting role with direct impact on pipeline generation and campaign performance