Senior Account-Based Marketing, ABM Manager

• Develop and lead the ABM strategy for strategic, enterprise, and OEM accounts
• Define account selection, segmentation, prioritization, and engagement frameworks aligned to business objectives and growth priorities
• Identify growth opportunities and develop account-centric strategies that drive customer engagement, pipeline expansion, and revenue growth
• Establish scalable ABM best practices, processes, and frameworks across the organization
• Design and execute integrated ABM programs using personalized content, digital engagement, customer insights, industry events, and targeted campaigns
• Develop insight-led marketing programs for priority accounts and buying groups
• Define value propositions, messaging, and content strategies addressing customer challenges and market opportunities
• Collaborate with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams
• Serve as the ABM subject matter expert, providing guidance, best practices, and strategic direction
• Establish KPIs and measurement frameworks for account engagement, pipeline influence, opportunity progression, marketing effectiveness, and business impact
• Align Sales, Marketing, and business teams around priority accounts, account plans, and growth objectives
• Provide reporting and recommendations to stakeholders
• Evaluate emerging ABM methodologies, technologies, and best practices
• Use customer, account, market, and performance insights to optimize programs and improve results

• Proven B2B Account-Based Marketing experience within complex enterprise environments
• Demonstrated success developing and executing ABM strategies for strategic, enterprise, and/or OEM accounts
• Experience supporting long sales-cycle enterprise environments and complex buying committees in OEMs and industrial, engineering, technology, or manufacturing-focused customer segments
• Strong understanding of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing approaches
• Experience developing integrated B2B marketing strategies incorporating digital marketing, content, communications, events, and demand generation
• Strong understanding of customer buying journeys, account growth strategies, and revenue-focused marketing
• Experience developing positioning, messaging, content strategies, and customer engagement programs aligned to business objectives
• Familiarity with CRM, marketing automation, intent data, and account intelligence platforms
• Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue growth
• Excellent communication, stakeholder management, and cross-functional skills

• A highly competitive compensation package
• Location-dependent benefits package; specifics provided during the hiring process
• Fully remote, remote-first working model
• Flexible location anywhere within Europe