Senior Lifecycle Marketing Manager

• Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
• Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
• Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
• Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
• Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
• Report directly to Thomas Lacroix, Co-founder and CMO
• Build the CRM playbook and develop CRM into a major revenue channel

• Significant experience personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
• Experience in a high-volume B2C subscription business where CRM directly affected revenue
• Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
• Experience using user behavior, testing, control groups, attribution, and incrementality to validate results
• Ability to work quickly, take ownership, and build without a finished playbook
• Ability to collaborate with technical, creative, and commercial stakeholders in English
• Comfort working with products powered by uncensored AI models and content
• Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
• Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
• Bonus: experience building or redesigning CRM in a fast-scaling company
• Bonus: use of AI for analysis, personalization, experimentation, or content development
• Willingness and ability to work under a B2B contract arrangement in the country of residence
• Legal authorization to work in the applicant's country of residence

• 4 weeks (20 working days) of PTO per year
• Annual in-person meetup
• Monthly allowance of 100 USD for health insurance expenses
• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
• Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
• Learning budget for courses, books, conferences, events, or certifications
• Company laptop
• Monitor budget up to 250 USD
• Keyboard/mouse/mic/headphones budget up to 150 USD
• Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
• Fully remote work
• Bonus offered
• B2B contract structure preferred, with flexibility for long-term commitment and impact