PPC Specialist

• Own the PPC channel for Solvy end-to-end, including strategy, campaign launch, optimization, and scaling
• Manage and allocate paid budgets to achieve target CAC, ROAS, and payback while growing revenue profitably
• Model product economics and use LTV, CAC, funnel conversion, and retention data to set bids, targets, and budgets
• Set up and maintain tracking, conversions, and value-based optimization with analytics and development teams
• Run continuous testing of ads, keywords, audiences, bidding strategies, and landing pages
• Identify new growth opportunities through new GEOs, campaign types, channels, and funnel improvements with the product team
• Build reporting and present results, insights, and plans to management
• Monitor platform updates and market changes and turn them into competitive advantages

• 2+ years hands-on experience in PPC / paid search, with full ownership of accounts and budgets
• Google Ads proficiency required; Microsoft Ads is a plus
• Proven track record of scaling paid acquisition profitably, with measurable spend, ROAS/ROI, CAC, and payback results
• Strong understanding of product unit economics: LTV, CAC, payback period, conversion funnel, retention, and margin
• Ability to build and defend a unit economics model in a spreadsheet
• Deep knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management
• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup
• Advanced Google Sheets/Excel skills
• Comfortable working with BI dashboards and raw data
• Basic SQL is a strong plus
• Systematic A/B testing of ads, landing pages, and bidding approaches
• Experience in subscription, SaaS, EdTech, or other LTV-based products is a plus
• SQL, Looker Studio, or another BI tool is a plus
• Experience with Google Ads Scripts, APIs, or rules is a plus
• Experience with Meta, TikTok, or Apple Search Ads is a plus
• CRO experience is a plus
• Experience launching new GEOs and markets is a plus
• No educational credential is specified

• Internal and external lectures
• Large corporate library
• Compensation for external courses
• English lessons and speaking clubs
• Flexible schedule
• 28 working days of paid vacation per year
• Up to 30 days of sick leave
• All public holidays fully covered
• Option to swap a working day with a day off and vice versa
• Medical insurance
• Mental Health program
• Compensation for sessions with a psychologist
• Gifts for special occasions
• Quarterly team buildings, online or offline
• Remote work option
• Office access in Kyiv, coworking spaces in Lviv or Warsaw