Partnerships Lead, UGC

• Build and scale Valerie’s creator-led growth engine across its portfolio of ecommerce brands
• Own the end-to-end creator and affiliate lifecycle, from sourcing and outreach through partnerships, briefing, content delivery, approvals, attribution, and commercial performance
• Work with Creative, Paid Media, Analytics, Brand, and POD teams to identify creators and content that drive measurable business results
• Build a scalable pipeline of creators who consistently produce high-performing content and contribute to profitable revenue growth
• Identify creators based on their ability to influence purchasing decisions
• Conduct sourcing, outreach, negotiations, onboarding, content reviews, and performance tracking
• Test creators, content formats, commercial models, and partnership structures
• Negotiate commercials, commissions, licensing, usage rights, and whitelisting arrangements
• Manage multiple creators and campaigns simultaneously
• Turn creator and campaign data into recommendations for Creative and Paid Media teams
• Build systems, templates, workflows, and playbooks to make creator partnerships faster and more scalable
• Use AI and automation to improve creator sourcing, outreach, briefing, analysis, and optimisation
• Participate in the hiring process, including role-specific assessments or practical exercises where applicable

• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative
• Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content
• Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end
• Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing
• Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting
• Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution
• Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance
• Ability to create clear, performance-led creator briefs and manage the content review and approval process
• Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously
• Strong communication, negotiation, and relationship-building skills
• Agency experience is strongly preferred
• Experience working with DTC or ecommerce brands is preferred
• Familiarity with Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar creator platforms
• Comfortable working cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams
• Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing is a bonus
• Experience working with international creator markets is a bonus
• Experience managing Shopify affiliate programs or similar ecommerce affiliate infrastructure is a bonus
• Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems is a bonus
• Experience building creator libraries, playbooks, benchmarks, and repeatable operating systems is a bonus
• Experience using AI or automation to improve creator sourcing, outreach, briefing, reporting, or optimisation is a bonus
• Experience working within founder-led startups or high-growth ecommerce businesses is a bonus

• Competitive compensation
• Tools needed to do your best work
• Opportunities to grow as Valerie grows
• Meaningful work with visible impact
• High ownership from day one
• Collaboration with experienced founders, operators, and specialists
• Inclusive workplace
• Valuable interview process with opportunities to meet colleagues and learn how the company operates