GTM Intelligence Specialist

• Map relationships between contact and account records across Brightwheel's proprietary database and Salesforce
• Trace linked records to determine which records represent the same center
• Consolidate related records into trusted center records
• Classify centers as active customers, churned, closed lost, or cold leads
• Identify current ownership and product usage for each center
• Validate center records and assign confidence levels
• Use Google Sheets, SQL, and AI tools to process data at scale
• Apply human verification to automated outputs where needed
• Document patterns, edge cases, and decision rules
• Create a repeatable process for the team after the contract ends
• Identify root causes of data problems and communicate them to Operations and Product

• Experience working with go-to-market data such as lead lists, account and contact records, lifecycle stages, territories, or ownership
• Fluency with churn, closed lost, and cold leads
• Experience cleaning, deduplicating, or reconciling messy records across multiple systems
• Ability to explain record-matching logic
• Advanced Google Sheets skills, including lookups, array formulas, pivots, query functions, or scripts
• Experience analyzing aggregate data to identify root causes and themes
• Ability to clearly document repeatable processes
• Experience building or meaningfully contributing to an entity resolution or data consolidation system
• SQL skills for querying, joining, and validating data across sources
• Experience using AI to classify or enrich records, with accuracy-checking methods
• Knowledge of the Salesforce data model, including accounts, contacts, and opportunities
• Availability and comfort working Eastern Time Zone hours
• Must work from the Philippines

• Distributed remote work environment
• Equal opportunity and inclusive work environment