Landing Page Copywriter, Strategist

• Own landing-page copy and strategy for listicles, advertorials, quiz funnels, and pages tailored to individual paid-social ads
• Decide the page format, messaging, and next tests for each ad angle and audience
• Carry each winning ad’s hook, promise, and audience above the fold and maintain a short path to the offer
• Build a playbook by turning winning-page principles into reusable template rules
• Ship 15+ live page variants per week using the company page tool, approved sections, and templates
• Use AI for drafts and apply judgment to final edits
• Move pages from winning ad to live page within days
• Use heatmaps and section-reach data to identify drop-off points and close open loops
• Run each page against a control and use conversion rate, revenue per visitor, new-customer cost, and bundle take rate to guide future copy
• Submit pages to legal and compliance review, address redlines quickly, and preserve persuasive impact
• Maintain compliance with FTC and applicable regulatory standards for functional food marketing

• 5+ years of direct-response copywriting, with DTC brands as a substantial part
• Most work has been long-form pages for paid traffic (Meta, TikTok, YouTube, native)
• Proven experience with advertorials, listicles, VSL scripts, or quiz funnels
• Portfolio with numbers for at least two pages, including the metric, control beaten, and rationale; include one page that lost and explain the learning
• Experience working with legal and compliance teams in a regulated category such as supplements, health, wellness, beauty, or finance
• Experience shipping many variants on short timelines without quality slipping
• AI is already part of the working process
• Comfort reading test readouts and determining implications for the next page
• Strong written English at the level of a native writer for a US audience
• Ability to write within structure/function language and maintain FTC and applicable regulatory compliance
• Ability to read heatmaps, section-reach data, scroll data, and test results
• Ability to evaluate conversion rate, revenue per visitor, new-customer cost, and bundle take rate