Growth and Demand Generation Manager

• Build and own the demand generation function from scratch
• Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline
• Own marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target
• Generate approximately $1M in qualified opportunity pipeline per quarter within the first 3–6 months
• Develop and execute creative, unconventional demand generation campaigns
• Convert successful experiments into repeatable, scalable acquisition programs
• Execute hands-on across content, webinars, email, paid acquisition, partnerships, and growth initiatives
• Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
• Own webinars and virtual events from topic selection through post-event conversion
• Develop email campaigns, nurture sequences, segmentation, and outbound marketing initiatives
• Launch, test, and optimize paid acquisition campaigns
• Build and optimize landing pages, messaging, conversion paths, and calls to action
• Track and optimize funnel performance, CAC, marketing spend, and pipeline generated
• Establish attribution and reporting for campaign and channel performance
• Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion
• Coordinate with external SEO/AEO specialists and contractors
• Leverage AI tools to accelerate research, content creation, campaigns, experimentation, and analysis

• Hands-on experience building and owning a demand generation function from scratch
• Experience establishing demand generation channels, campaigns, processes, and reporting
• Ability to take accountability for marketing-generated sales-qualified opportunities and dollar-denominated pipeline targets
• Experience developing creative, unconventional demand generation campaigns
• Experience turning successful experiments into repeatable, scalable acquisition programs
• Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives
• Experience using LinkedIn, newsletters, blogs, long-form content, podcasts, and other content formats
• Experience owning webinars and virtual events end to end
• Experience with email marketing campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives
• Experience using HubSpot or comparable platforms
• Experience launching, testing, and optimizing Google Ads, LinkedIn Ads, Meta Ads, or other paid acquisition channels
• Experience building and optimizing landing pages, campaign messaging, conversion paths, and calls to action using Webflow or similar platforms
• Knowledge of funnel metrics including MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated
• Experience establishing attribution and reporting
• Ability to collaborate with leadership and sales to refine ICP, messaging, and lead-to-opportunity conversion
• Experience coordinating with SEO/AEO specialists and contractors
• Proficiency leveraging AI tools such as Claude, ChatGPT, or equivalent platforms

• Location: Fully remote; candidates may be based anywhere
• PTO: 15 days
• Holidays: Local or US holidays