Performance Marketing Manager – Paid Social

• Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets
• Develop creative hypotheses based on customer research, market differences and performance data
• Brief, test and refine ad concepts, messages, formats and landing pages with creative and product teams
• Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms
• Identify opportunities to improve the customer journey and conversion rate from ad click through purchase
• Measure acquisition cost, revenue and return on investment, turning findings into decisions and next steps
• Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved
• Steer agencies and freelancers, set priorities, and ensure high-quality execution and continuous performance improvement
• Report to the Head of Performance Marketing and collaborate with internal teams and external partners

• At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets
• Strong creative strategy skills and a track record of turning insights into ads that perform
• Data-driven approach to testing, measurement, and decision-making
• Experience improving conversion rates and managing campaigns against ROI goals
• Deep knowledge of Meta Ads Manager and experience with other relevant social platforms
• Ability to adapt messaging and execution across markets while keeping the brand consistent
• Clear communication and sound judgment when working with sensitive health topics
• Fluent English and German
• Valid visa or work permit for the candidate’s country of residence; Hilo cannot provide visa sponsorship

• Competitive compensation
• Equity program
• Other benefits (depending on location)
• Remote-first work model
• Opportunity to work on a mission transforming cardiovascular health at global scale
• Collaboration with a diverse, passionate and talented team
• High-impact, fast-growing, venture-backed scale-up environment