Mobile User Acquisition Manager

• Plan, launch, and optimize mobile user acquisition campaigns across Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and additional networks
• Own budgets and achieve D0/D3/D7 ROAS targets by managing tROAS bids, daily caps, and campaign- and country-level budgets
• Scale winning campaigns and quickly cut underperforming campaigns based on trends and total profit
• Build and execute a structured testing roadmap covering networks, geographies, bidding strategies, audiences, and creatives
• Collaborate with the Creative team on briefs, concepts, and creative performance analysis
• Partner with Data and Monetization teams to connect user acquisition costs with ad revenue, including eCPM, ARPDAU, and LTV curves
• Analyze performance using SQL and BI dashboards and identify issues proactively
• Manage relationships with network account managers and negotiate betas, improved terms, and support
• Report weekly to management on spend, ROAS, learnings, and next steps

• 3+ years of hands-on mobile user acquisition experience; 5+ years for Senior
• Proven track record managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, and Unity
• Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs
• Strong analytical skills and comfort with Excel/Sheets, BI tools, and MMP data
• Experience with AppsFlyer, Adjust, or similar MMPs
• Excellent written and spoken English
• Experience in mobile gaming or adtech companies is an advantage
• Experience growing apps monetized mainly through in-app ads (IAA) or hybrid models is an advantage
• Understanding of mediation, eCPM, ARPDAU, LTV, and ROAS is an advantage
• Hands-on experience with AppLovin and Mintegral at scale is an advantage
• SQL skills, including Snowflake, BigQuery, or similar, are an advantage
• Experience launching new networks and geographies from zero is an advantage
• Experience with creative testing frameworks and working with creative teams is an advantage

• Security through client vetting to minimize risks and ensure reliable, timely payments
• Career support and help finding new opportunities if a project is not the right fit
• Legal assistance with independent contractor or sole proprietorship status, taxes, and related processes
• English courses
• Professional growth opportunities
• Team-building events
• Flexible working hours
• Full financial and legal support for independent contractors
• Free English classes with native speakers or Ukrainian teachers
• Dedicated HR support
• People-first management with minimal bureaucracy
• Friendly company culture