Meta Media Buyer

• Own Meta as a growth channel for Wild Pastures across Facebook and Instagram
• Manage campaign strategy, account structure, budget allocation, optimisation and scaling
• Drive profitable subscription growth using nCAC, ROAS, MER, CPA, LTV and payback while considering retention and customer quality
• Design and execute testing roadmaps across creative, offers, landing pages, campaign structures and bidding strategies
• Own platform creative strategy and develop new concepts from performance insights
• Brief and guide creative development with creative strategists and editors
• Identify winning messaging, audience behaviours, patterns and emerging opportunities
• Monitor account performance daily, investigate root causes and communicate risks, opportunities and recommendations
• Stay current with Meta platform changes, measurement updates, attribution best practices and direct-response advertising trends
• Ensure truthful, compliant advertising and protect customer trust and account health
• Work closely with the creative team while taking deep ownership of one brand
• Organise work independently outside required collaboration hours

• 3+ years of hands-on Meta buying for DTC e-commerce or direct-response brands, with ownership from strategy through execution
• Personally managed around $300,000+ per month in Meta ad spend; specify whether this was one account or spread across several clients
• Demonstrated success acquiring customers profitably, with understanding of CAC, LTV, retention, churn and payback period
• Proven track record of scaling profitable campaigns while managing meaningful advertising budgets
• Experience owning a Meta account end-to-end, from strategy through execution and optimisation
• Exceptional analytical skills and curiosity for solving performance problems
• Strong understanding of performance marketing metrics and their connection to overall business growth
• Experience optimising for customer quality and long-term profitability rather than first-purchase revenue alone
• Hands-on experience with analytics and attribution tools beyond Ads Manager, such as GA4, Haus, Mixpanel, Northbeam or Triple Whale
• Ability to explain how analytics and attribution tools informed decisions
• Strong creative instincts and understanding of effective direct-response advertising
• Ability to translate performance insights into actionable creative feedback
• Experience working closely with creative teams through briefing, iteration and testing
• Subscription experience strongly preferred
• Brownie points: direct experience scaling a subscription e-commerce brand on Meta
• Brownie points: premium food, health, wellness, supplement or DTC subscription marketing experience
• Brownie points: experience within high-growth e-commerce companies
• Brownie points: AI-assisted campaign optimisation and creative testing on Meta
• Brownie points: creative testing frameworks and direct-response marketing familiarity
• Brownie points: passion for regenerative agriculture, nutrient-dense food, health or wellness
• Ability to work as an independent contractor and support 11:00 a.m.–3:00 p.m. Mountain Time collaboration

• $4,000-$4,500 USD per month
• 40 hours per week as an independent contractor
• Fully remote
• Collaboration from 11:00 a.m. to 3:00 p.m. Mountain Time, with autonomy to organise your schedule outside these hours
• Eastern Europe preferred; nearby time zones are welcome if you can consistently support the collaboration schedule
• Intended as a long-term ongoing engagement
• Independent contractor engagement with autonomy over how you organise and perform your work
• Compensation paid monthly in arrears in U.S. Dollars against invoices
• No employee benefits, paid time off, holiday pay, retirement plans or insurance benefits included
• Contractor responsible for own taxes, insurance, social contributions, registrations, licences, local compliance, equipment, internet, software and tools unless otherwise agreed
• Full-time, primary role (no freelancing or second jobs)