Director of Customer Growth Marketing

• Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation
• Build targeted upgrade, upsell, cross-sell and Account-Based Marketing programmes
• Generate measurable marketing-sourced and marketing-influenced expansion pipeline
• Translate product strategy into propositions, target segments and go-to-market plans
• Lead positioning, messaging, launch support, sales enablement and adoption campaigns
• Ensure customer-facing claims distinguish available capability from future roadmap
• Feed customer response, objections and commercial outcomes back into Product
• Develop lifecycle programmes supporting onboarding, adoption, renewal preparation and win-back
• Build advocacy through references, case studies, reviews, advisory boards and user groups
• Plan webinars, roundtables and selected external events with clear commercial objectives
• Own customer-facing digital and social strategy, including LinkedIn and target-account engagement
• Maintain a content calendar aligned to go-to-market, campaigns and advocacy
• Provide Account Management and Pre-Sales with propositions, proof points, playbooks and campaign context
• Use CRM and marketing technology to support segmentation, campaign execution and attribution
• Measure pipeline, ARR contribution, adoption, retention support and programme ROI
• Provide clear customer and commercial insight to leadership
• Work cross-functionally with Product, Account Management, Customer Success and Finance

• Senior B2B SaaS or enterprise software experience across customer growth, revenue marketing or lifecycle marketing
• Strong Product Marketing capability across positioning, propositions, GTM planning and sales enablement
• Evidence of generating pipeline, expansion ARR or other measurable commercial outcomes
• Strong customer segmentation, commercial analytics and SaaS metrics knowledge, including ARR, NRR and retention
• Experience across ABM, lifecycle, digital/social, customer advocacy and commercially focused events
• Strong CRM and marketing automation literacy
• Hands-on administration is desirable, with Pipedrive experience particularly valuable
• AI-native approach to execution, including designing and using agents, automations and agentic workflows
• High personal agency and commercial judgement
• Strong editorial and quality judgement, including assessing and improving AI-generated output
• Strong cross-functional leadership and executive communication skills

• Professional development and career growth opportunities
• Comprehensive training and development programs
• Inclusive, supportive, collaborative and innovative culture
• Attractive salary package
• Bonuses
• Generous vacation days