Email Marketing Specialist – B2B Technology

• Plan and execute B2B email marketing campaigns from concept through deployment and reporting
• Build and manage email campaigns and automated flows in Klaviyo
• Develop campaigns for prospects, leads, customers, partners, and other audiences
• Write clear, engaging, conversion-focused email copy
• Develop lead-nurturing and email sequences based on audience stage, behavior, and intent
• Segment audiences by industry, engagement, interests, funnel stage, and customer profile
• Create campaigns for Uvation’s AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services
• Develop newsletters, product updates, educational, promotional, and thought-leadership emails
• Repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns
• Collaborate with sales on lead-nurturing and sales-support campaigns
• Develop subject lines, preview text, CTAs, and email messaging
• Conduct A/B tests on campaign elements
• Monitor open rates, click-through rates, conversions, unsubscribe rates, engagement, and other metrics
• Analyze results and identify improvements
• Maintain email lists, segmentation, workflows, and data hygiene
• Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo
• Check email rendering across clients and devices
• Make basic HTML/CSS adjustments to email templates
• Maintain consistent brand voice and messaging with the marketing team

• Experience in B2B email marketing
• Hands-on experience with Klaviyo
• Excellent written English and strong email copywriting skills
• Ability to write concise, engaging, and persuasive email copy
• Understanding of B2B buying journeys and lead nurturing
• Experience with audience segmentation and targeted email campaigns
• Experience creating and managing automated email flows
• Strong understanding of email marketing metrics and campaign performance
• Ability to analyze campaign results and make data-driven improvements
• Basic knowledge of HTML and CSS
• Understanding of email formatting and responsive email design
• Strong attention to detail around links, formatting, personalization, and rendering
• Ability to understand technical products and communicate their value to business and technology audiences
• Comfortable working independently in a remote environment
• Strong collaboration skills with marketing, sales, content, and product teams
• Native English-speaking candidates preferred/required
• Experience with Klaviyo campaign creation, scheduling, automated flows, audience segmentation, lists and profiles, personalization, conditional logic, A/B testing, email templates, campaign reporting, flow performance analysis, engagement-based targeting, list hygiene, and basic deliverability practices
• Ability to understand HTML email structure, make simple template edits, modify text, links, buttons, images, spacing, and formatting, identify simple HTML issues, and review responsive emails across devices and clients
• Preferred: experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry
• Preferred: experience marketing to enterprise technology audiences
• Preferred: experience creating sophisticated automated email sequences and nurture journeys
• Preferred: familiarity with CRM and marketing automation systems
• Preferred: basic understanding of SEO and content marketing
• Preferred: experience working with sales teams on lead generation and lead nurturing
• Preferred: experience using analytics to optimize email campaigns
• Preferred: familiarity with AI-assisted marketing and content tools

• Remote work
• Full-time employment