Digital Media Planner – Paid Media, Performance Marketing

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

• 2+ years of hands-on paid media experience, ideally within an agency or fast-paced DTC/ecommerce environment
• Proven direct experience building, pacing, and optimizing campaigns within both Google Ads and Meta Ads Manager
• Strong analytical skills with the ability to interpret campaign metrics, budget pacing, testing data, and market trends
• Solid working knowledge of account architecture, bid strategies, audience targeting, and troubleshooting
• Excellent written and verbal communication skills
• Strong organizational skills and high bias for action
• Comfort utilizing AI-assisted workflows responsibly
• Fluent English is mandatory
• Must be based in Latin America and available to work full-time during U.S. Eastern Time hours
• Bonus: Exposure to programmatic media and programmatic campaigns
• Bonus: Experience with Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP
• Bonus: Familiarity with Triple Whale, Shopify, or other DTC ecommerce analytics platforms
• Bonus: Exposure to CTV/OTT, audio/podcasts, or paid influencer amplification
• Bonus: Previous experience in CPG, consumer health, dietary supplements, or regulated consumer categories

• Compensation in USD
• Fully remote work within Latin America with flexible time schedules
• Career growth with international clients and dynamic projects
• Long-term independent contractor agreement
• No additional benefits such as paid time off, health insurance, etc.