Senior Copywriter, Arabic & English

• Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms, including UX/microcopy, landing pages, service descriptions and navigation labels
• Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications and campaign messaging
• Ensure Arabic content is written natively rather than translated literally, while preserving intent and impact
• Develop and apply tone-of-voice guidelines, bilingual style guides and terminology glossaries
• Work with UX/UI designers on user journeys, wireframes and prototypes, including right-to-left layout considerations
• Turn client briefs, brand strategy and research insights into content structures and messaging frameworks
• Participate in client workshops and review cycles, present content rationale, and incorporate senior stakeholder feedback
• Own end-to-end content quality, proofreading and reviewing work for accuracy, consistency and standards adherence
• Manage multiple workstreams and deadlines in a structured, document-driven delivery environment

• Native-level fluency in Arabic (Modern Standard Arabic) and professional fluency in English, written and spoken
• 6+ years of copywriting experience, with a strong focus on digital channels (websites, platforms, apps, campaigns)
• A portfolio showing bilingual digital work, ideally covering both UX/microcopy and marketing or communications
• Proven ability to transcreate and localise content between Arabic and English, not only translate it
• Experience working with enterprise, government or semi-government clients, preferably in the GCC
• Strong understanding of digital content best practice: readability, accessibility, information hierarchy and SEO rules
• Excellent attention to detail, with the ability to deliver polished, review-ready content under tight timelines
• Confident communicator who can present and defend content decisions to senior stakeholders
• Comfortable working remotely and independently across time zones, with availability during GCC business hours
• Experience on projects for top-tier consulting firms, or within a consulting environment
• Familiarity with Gulf Arabic and with local cultural nuances across GCC markets
• Experience with CMS platforms (e.g. Sitecore, Adobe Experience Manager, WordPress) and design tools (Figma)
• Background in UX writing or content design, including building content for design systems
• Experience creating content governance frameworks, editorial calendars or content audits
• Knowledge of Arabic SEO and of search behaviour in Arabic
• Experience with AI-assisted writing and translation tools, with a sound sense of where they work
• A degree in Communications, Journalism, Translation, Marketing or a related field (listed as good to have, therefore optional)