Chief Marketing Officer

• Build and execute a national marketing strategy scaling revenue and brand reputation across multiple states
• Own the full funnel, including paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling
• Lead and grow the marketing team from 12 professionals to 15–25+
• Hire, mentor, and build internal career pathways for top talent
• Define and track KPIs including CAC, CPL, cost-per-signed-case, and ROI
• Build dashboards and reporting cadences driving weekly/monthly strategic decisions
• Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets, including bilingual audiences
• Navigate state-specific Bar/legal advertising compliance requirements
• Own the annual marketing budget
• Negotiate vendor/media contracts and hold partners accountable to ROI
• Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results
• Work with Intake, Legal Ops, and Sales to ensure a cohesive, high-converting client journey
• Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership

• 10+ years in senior marketing leadership (CMO, VP, SVP)
• 7+ direct reports and teams of 20+
• Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth
• Managed $10M+ annual budgets with demonstrable ROI
• Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools
• Experience in a regulated industry (legal, healthcare, insurance, financial services)
• Understanding of compliance and reputation-driven acquisition
• Bachelor's degree in Marketing, Business, or related field
• Willing to work on-site in Miami Lakes, or remotely with travel to NY and TX offices as needed
• Strongly preferred: bilingual English/Spanish, marketing to Hispanic/multicultural audiences, and multi-state expansion experience
• Employment contingent upon verification of identity and authorization to work in the United States
• Required to complete Form I-9 and provide acceptable documentation

• Competitive salary commensurate with experience
• Professional development and continuing education support
• Collaborative, growth-oriented team environment
• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Company paid Basic Life and AD&D insurance
• Voluntary Life & AD&D insurance for the employee and dependents
• Company paid short- and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Tuition Assistance
• Paid time off and paid holidays