Junior Product Marketing Manager

• Coordinate with the Community Manager to promote Hefty.gg organically in relevant forums, Reddit communities, Facebook groups and Discord channels
• Manage paid advertising campaigns across Facebook, Reddit and other relevant platforms, including budgets, targeting, creative testing and optimisation
• Identify and approach influencers and creators for partnerships and cross-promotion opportunities
• Develop sponsorship opportunities, giveaway ideas and promotional campaigns to grow users and subscriptions
• Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube and other relevant social channels
• Track campaign results, advertising spend, user acquisition costs and subscription conversions
• Use campaign findings to improve performance
• Work closely with the product team to understand Hefty.gg’s features and communicate their value to potential users
• Take ownership of day-to-day marketing activity for Hefty.gg

• Practical experience in digital marketing, community engagement and paid social advertising
• Familiarity with Reddit, Discord, Facebook groups and online gaming communities
• Experience managing go-to-market strategies, advertising budgets and measuring campaign performance
• Experience in reward platforms is a bonus
• Confidence reaching out to influencers, negotiating partnerships and coordinating promotions
• Strong copywriting skills and ability to adapt messaging for different platforms and audiences
• Creative, organised and independent approach, with a clear focus on growing users and subscriptions
• Interest in gaming and understanding of how to connect with gaming audiences
• CV and brief introduction including examples of campaigns, community growth or partnerships and results achieved

• Potential to transition to a permanent role based on performance and business needs
• Room to test ideas, build partnerships and directly influence the product’s growth