Demand Generation Marketer

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, accountable for qualified leads, booked demos, and pipeline
• Build a content-led demand generation program across LinkedIn, newsletters, blogs, long-form content, and podcasts
• Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
• Develop and execute strategies converting content and webinar audiences into qualified prospects and booked sales meetings
• Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot
• Plan, launch, test, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms
• Track funnel and channel performance using MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated
• Maintain accurate campaign attribution and lead source data in HubSpot
• Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets
• Use AI tools such as Claude or equivalent platforms for content creation, research, campaign development, and analysis

• 3+ years of hands-on demand generation or growth marketing experience
• Background in B2B SaaS/technology and/or experience marketing products or services to mid-market or large e-commerce and retail companies
• Experience working on a lean marketing team, ideally 1–4 people, with direct ownership of campaigns and measurable marketing outcomes
• Candidates from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function
• Proven track record connecting personally owned marketing programs to qualified leads, booked demos, opportunities, pipeline, or revenue
• Strong content marketing experience focused on demand generation
• Proven experience running webinars or virtual events with audience acquisition and measurable lead or pipeline generation
• Hands-on experience with email marketing, nurture programs, and paid acquisition through Google Ads, LinkedIn Ads, and/or Meta Ads
• Experience with HubSpot or a comparable marketing automation and CRM platform
• Strong written and spoken English, including independently creating customer-facing marketing copy
• Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment
• Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms
• Nice to have: demand generation from e-commerce brands, especially Shopify merchants or other mid-market and enterprise online retailers
• Nice to have: B2B marketing campaigns targeting the US market
• Nice to have: Webflow or similar landing-page and CMS platforms
• Nice to have: SEO/AEO and coordination with external specialists or contractors
• Nice to have: building a demand generation function or successful acquisition channel from an early stage
• Nice to have: basic creative capabilities using Canva or Figma

• Salary will be determined based on experience
• Location: Fully remote; candidates may be based anywhere
• PTO: 15 days
• Holidays: Local or US holidays