Senior Performance Marketing Manager – Meta Ads

• Own Meta end to end as a channel, including account architecture, budget allocation, creative testing strategy, measurement, and daily operating rhythm.
• Own the Meta media plan, monthly and quarterly spend targets, efficiency targets, and scaling path.
• Allocate budget across campaigns, geographies, product lines, and funnel stages tied to contribution margin.
• Make account architecture decisions, including when to consolidate, split, or rebuild.
• Manage the Meta forecast and weekly read against it.
• Make launch, scale, and kill decisions against pre-committed thresholds while monitoring the account daily.
• Pace to plan, detect anomalies within the day, and make fast corrections.
• Deliver daily and weekly reads to the Media Buying Lead and CEO.
• Own the creative testing framework, including concept-versus-variation discipline, sample sizing, and pre-launch kill criteria.
• Provide quarterly creative direction and briefs to the Creative team.
• Run bidding, targeting, and structure tests with written hypotheses and documented read-outs.
• Reconcile Meta Ads Manager, Triple Whale, and Shopify and determine the operating metric.
• Operate using contribution margin, including returns, discounts, shipping, and fees.
• Apply incrementality and holdout thinking beyond attributed ROAS.
• Build decision-oriented reporting in Sheets or another tool.
• Collaborate with Creative, CRO, Retention, and Finance teams.
• Help hire and mentor the next Meta buyer as the team scales.
• Report to the Media Buying Lead; temporarily report directly to the Director of Growth and work closely with the CEO until that hire lands.

• 4-7+ years of hands-on Meta media buying for D2C or consumer brands, with the last 2+ years at real scale.
• Sustained direct ownership of $300K+/month in Meta spend for a single brand or single dedicated agency account, where you held strategy, architecture, and budget authority. Seven-figure monthly experience strongly preferred.
• A clear scaling story: you've taken an account meaningfully up in spend while holding or improving efficiency, and can explain exactly how.
• Deep fluency in the Meta stack: Advantage+ Shopping campaigns, manual and cost-cap bidding, CAPI, catalog/DPA, audience strategy, post-iOS-14 measurement realities.
• Pulls your own data and reconciles Meta, Triple Whale (or equivalent), and Shopify without hand-holding. Comfortable with incrementality and blended-metric thinking.
• Operates on contribution margin, not platform ROAS.
• Has designed and run a creative testing framework, not just executed one.
• Bias to ship: comfortable owning a live seven-figure budget and moving fast without a committee.
• Clear written communication: compresses a week into a five-bullet update with the recommendation at the top.
• AI is part of your daily workflow, not a talking point.
• Buying for U.S. or other international D2C brands.
• Home goods, mattress, furniture, or other considered-purchase categories.
• Managing or mentoring junior buyers.
• SQL or scripting against the Meta Marketing API.
• Google Ads or TikTok Ads alongside Meta.
• Incrementality testing, geo holdouts, or MMM in practice.
• Running Meta through inventory-constrained periods and major promo moments.
• UGC creator pipelines, whitelisting, or partnership ads.

• Full-time, remote from anywhere in India
• Working hours: Async with 4 hours overlap between 9 AM to 1 PM EST
• Ownership of a seven-figure monthly Meta account at a nine-figure brand, with real authority over architecture and spend
• Direct exposure to the Director of Growth and CEO; a path to lead the channel outright as the team grows