Senior Category Manager – Travel Verticals

• Increase the repeat-booking rate among package holiday customers by creating relevant touchpoints between bookings.
• Analyze the customer base by cohort, booking history, season, and destination.
• Derive relevant target groups, timings, and travel categories from customer data.
• Develop categories beyond sun-and-beach travel, including luxury travel, ski holidays, city breaks and short trips, and cruises.
• Jointly develop and take ownership of the recurring tourism-themed calendar with Marketing.
• Compile and maintain destinations, offers, and reviews across the homepage, category pages, newsletters, app, and social media using the Directus CMS.
• Ensure the selection, quality, and pricing of offers before they are marketed.
• Identify opportunities to improve offers or commercial terms and communicate them to Commercial.
• Work with Product and Marketing to promote travel categories in a targeted manner.
• Initiate performance measurement with Product and Business Intelligence, including a controlled test to assess the impact on customer retention.
• Coordinate across departments through influence and subject-matter expertise, without formal people-management responsibility.

• Several years of professional experience in category management, e-commerce, digital product management, online sales, or tourism product management.
• Strong analytical skills and experience with cohort and customer analysis.
• Ability to independently derive robust insights and conclusions from customer data.
• Advanced Excel skills.
• Experience with web analytics and business intelligence tools such as Google Analytics, Adobe Analytics, Power BI, or Tableau.
• Good understanding of marketing channels and user experience (UX).
• Good understanding of travel categories and their seasonality, or the ability to build this knowledge quickly.
• Experience in the travel industry or with an online travel platform is preferred.
• Confident working with CMS platforms.
• Excellent communication skills.
• Ability to bring together Business Intelligence, CRM, Product, Content, and Commercial teams without formal management responsibility.
• Structured, proactive, and independent working style.
• Ability to achieve results across departments through subject-matter expertise and persuasion.
• Excellent written and spoken German and English.
• Valid work authorization for employment with the company; work authorization, identity card, or passport will be verified during the application process.
• Meaningful CV in English, availability, and salary expectations required with the application.

• Genuine ownership and room to shape the business: Build travel categories and customer touchpoints that directly contribute to customer retention and repeat bookings.
• Visible business impact: Your work will have a direct effect on one of our best-known travel brands and a large existing customer base.
• A data-driven senior role: Combine customer analysis, category management, and operational execution, while testing and continuously developing your ideas directly.
• Cross-functional collaboration: Shape initiatives together with Marketing, Product, Business Intelligence, CRM, Content, and Commercial.
• Responsibility without a traditional management role: Drive initiatives independently and persuade others through expertise, data, and clear priorities.
• Diverse travel topics: From ski holidays and city breaks to luxury travel and cruises, develop categories for highly varied target groups and seasonal patterns.
• Flexible working options through the “Leipzig, Remote” arrangement.