Brand Manager – Brand, PR and Personal Branding

• Develop the brand strategy, positioning, target audiences and key messages
• Ensure consistent and recognizable communication across all relevant channels
• Develop relevant topics, stories and communication opportunities for the brand
• Build and manage PR and public relations activities
• Coordinate collaboration with media, partners and external service providers
• Develop a personal branding strategy for the management team and selected team members
• Support brand ambassadors with topic development, positioning and content planning
• Create strategic briefs and work closely with the marketing and design teams
• Monitor the market, target audiences and competitors, and identify relevant topics and opportunities
• Analyze the impact of brand communications and continuously improve them
• Build long-term partnerships

• At least 3 years of experience in brand management, brand communications, PR or a comparable role
• Understanding of how brands are built, positioned and developed over the long term
• Alignment with our values and philosophy; an interest in animal welfare would be ideal
• Excellent understanding of target audiences, storytelling and relevant communication topics
• Ability to translate complex content into clear, comprehensible and emotionally engaging messages
• Strategic, independent working style combined with a strong hands-on mentality
• Ability to bring together different stakeholders and work closely with marketing, design and management
• Excellent German language skills and an outstanding feel for language
• Initiative, a strong sense of responsibility and enthusiasm for actively building a new area of the business
• Residence in Germany
• Application documents: CV, cover letter including salary expectations and earliest possible start date, and references/certificates

• 100% remote – work from anywhere in Germany
• 30 days of paid vacation per year
• A newly created position with significant creative freedom
• The opportunity to build our brand, PR and personal branding activities from the ground up
• Close collaboration with our management team
• A motivated, committed team united by a shared mission
• Regular team events
• Monthly non-cash benefits via Edenred
• Attractive employee discounts
• The opportunity to make a direct impact on the success of a sustainability-focused company