Media Buyer

• Plan, launch, manage, and scale Facebook and Instagram advertising campaigns across different GEOs and audiences
• Develop and test targeting strategies using behavioral, demographic, interest-based, and custom audiences
• Monitor and optimize CPA, CPC, CPM, CTR, ROAS, Retention, and other relevant KPIs
• Identify scaling opportunities and improve campaign profitability and ROI
• Manage advertising budgets and allocate spend efficiently across campaigns, GEOs, audiences, and creatives
• Analyze creative performance and collaborate with the Creative Team on concepts, hypotheses, and data-based briefs
• Run structured A/B tests across creatives, audiences, placements, and campaign setups
• Use Meta Ads Manager, Facebook Pixel, Conversions API, and analytics tools for tracking and attribution
• Prepare performance reports, identify trends and bottlenecks, and translate data into actionable recommendations
• Stay current with Meta advertising updates, formats, policies, and performance marketing trends
• Work closely with creative and marketing teams throughout the campaign lifecycle

• Proven hands-on experience as a Facebook / Meta Media Buyer, preferably in performance marketing, affiliate marketing, or an agency environment
• Strong understanding of Meta Ads ecosystem and campaign optimization principles
• Solid knowledge of CPA, CPC, CPM, CTR, ROAS, and Retention metrics
• Strong analytical mindset and ability to make decisions based on performance data
• Advanced knowledge of Excel / Google Sheets
• Hands-on experience with Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools such as Google Analytics
• Experience analyzing creative performance and translating insights into clear briefs for designers and copywriters
• Ability to independently manage budgets and prioritize campaigns based on performance
• Strong attention to detail, ownership, and self-discipline
• Good communication skills and ability to collaborate effectively with cross-functional teams
• Nice to have: experience scaling campaigns across multiple GEOs
• Nice to have: experience working with high advertising budgets
• Nice to have: understanding of attribution models and tracking infrastructure
• Nice to have: experience in highly competitive performance-driven verticals

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