Mid-Level BI Analyst – Paid Media Data Focus

• Conduct rapid ad hoc analyses of paid media performance, answering the team’s questions and supporting optimization decisions
• Extract, combine, and process data from various media platforms, such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and DV360
• Develop and maintain paid media performance dashboards and reports, focusing on investment efficiency and business outcomes
• Monitor key campaign metrics, identifying deviations, trends, and opportunities
• Structure budget allocation analyses, cross-channel comparisons, and evaluations of A/B tests, creatives, and audiences
• Ensure the quality and consistency of media data, identifying discrepancies between platforms and internal sources
• Document queries, models, and metric definitions, contributing to the team’s data governance

• Proficiency in SQL for data extraction, processing, and joining
• Previous experience working with paid media data and knowledge of major advertising platforms
• Familiarity with digital performance and business metrics (CPA, CAC, ROAS, LTV, conversion funnels)
• Experience with data visualization tools (e.g., Power BI, Looker Studio, Tableau)
• Analytical thinking, agility in answering business questions, and the ability to prioritize what truly matters
• Attention to detail and a critical perspective on data quality
• Strong communication skills to translate data into clear insights for non-technical teams
• Preferred: experience with Databricks
• Preferred: knowledge of Python for data analysis
• Preferred: experience with GA4, Google Tag Manager, or attribution tools (e.g., AppsFlyer)
• Preferred: experience in financial institutions, cooperatives, or companies with structured performance marketing operations

• Meal and food allowance: financial assistance for purchasing meals and groceries
• Home office and hybrid work allowance: monthly support for employees working remotely or in a hybrid model
• Daycare/nanny reimbursement: monthly reimbursement for childcare, preschool, or nanny expenses
• Mobility allowance: financial support for transportation expenses
• Profit-Sharing Program (PPR)
• Corporate life insurance
• Private pension plan with company matching contributions
• Health insurance for you and your dependents
• Dental insurance for you and your dependents
• English Pass: digital English-learning platform
• Wellhub (Gympass)
• Zenklub: platform offering access to psychologists and personal development content for you and your dependents
• Holiday gift basket
• Birthday day off
• Day off on your children’s birthdays
• Maternity leave: 180 days (six months)
• Paternity leave: 20 days