Marketing Technology Administrator

• Own day-to-day administration, maintenance, and health of the marketing technology stack
• Administer HubSpot Marketing Hub, including roles, teams, permissions, properties, lifecycle stages, workflows, forms, lists, CTAs, email templates, subscription types, and dashboards
• Build and tune lead scoring models with Marketing & Engagement leadership
• Manage deduplication, enrichment, bounce management, lifecycle cleanup, consent settings, compliance, and retention
• Test changes in sandbox before production and document changes
• Apply data standards, definitions, and quality controls across marketing systems
• Document field mappings, data lineage, and system definitions
• Monitor the HubSpot–Salesforce sync and resolve errors, mismatches, and mapping issues
• Ensure touchpoint and outcome data is captured and reliable for multi-touch attribution
• Administer WordPress CMS support, analytics, tagging, paid and social reporting data, and API connections
• Administer GA4 and Google Tag Manager, including tags, triggers, variables, and conversion events
• Own UTM taxonomy and naming standards
• Monitor API connections and resolve failures
• Co-build and maintain multi-touch attribution in HubSpot
• Build recurring reports for weekly and monthly marketing reviews
• Triage intake requests, maintain documentation, and train new users
• Report to the Associate Vice President, Web and Digital Marketing

• Bachelor’s degree with substantial relevant experience may be considered
• Minimum of 2–4 years of hands-on experience administering HubSpot, with depth in Marketing Hub
• Proficiency in written and spoken English at CEFR B2 or higher
• Ability to present complex analysis clearly to senior leaders
• Ability to build and maintain workflows, properties, forms, lists, and dashboards without supervision
• Experience with data hygiene, including deduplication, enrichment, lifecycle management, and consent
• Experience managing integrations between HubSpot and other systems, ideally including Salesforce
• Working knowledge of GA4 and Google Tag Manager
• Experience with attribution or campaign tracking
• Basic HTML and CSS
• Strong documentation habits
• Ability to explain technical concepts to non-technical stakeholders across departments
• Legal authorization to work in Mexico
• Must physically reside in Mexico City or Mérida
• Availability to occasionally meet and work outside standard local business hours
• Preferred: HubSpot certifications; Operations Hub, custom objects, or API-based integrations; Salesforce administration or HubSpot–Salesforce sync; WordPress or another CMS; paid media or social reporting data; GDPR, CCPA, and email compliance familiarity

• Flexible work arrangements
• Support for professional development
• Work/life balance
• Occasional domestic and international travel may be required