Creative Strategist, Google Ads

• Develop creative strategies to scale D2C brands on YouTube and Demand Gen
• Develop data-driven angles, compelling hooks, and clear testing roadmaps for national and international D2C brands
• Conceptualize and own the creative strategy for in-house shoots, from the initial idea through the production narrative
• Analyze hook rate, hold rate, CTR, and ROAS for each asset
• Scale winning creatives and eliminate underperformers to drive continuous creative iteration
• Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
• Lead client calls, communicate learnings clearly, and advise international D2C brands
• Use AI-powered creative analysis, angle research, and custom AI agents

• Several years of experience as a Creative Strategist
• Independently developed creative strategies, ideally in a performance marketing or D2C environment
• Ability to use data to identify why a creative performs or underperforms
• Proactive, self-directed approach with clear prioritization and ownership
• Ability to manage multiple projects simultaneously
• Understanding of D2C brand and e-commerce dynamics
• Confident communication skills and experience leading client calls
• Enjoy working as part of a team and collaborating on briefs as equals
• Excellent written and spoken German and English
• Nice to have: Experience with Google Ads
• Nice to have: Experience in media buying, copywriting, or design
• Nice to have: Confident use of AI tools in a creative context

• 100% remote
• Work with international D2C brands and an elite team of more than 35 professionals
• Access to state-of-the-art tools, including AI-powered creative analysis, angle research, and custom AI agents
• Professional development and daily growth through collaboration with experienced team members