PPC Growth Marketing Manager

• Build, edit and optimise campaigns in Google Ads and Google Ads Editor under the direction of the PPC Lead
• Manage keywords, negatives, budgets and bids day to day
• Monitor performance, search terms and diagnostics, identify issues early and investigate causes
• Support value-based bidding, signal quality and LTV-led optimisation beyond first-order CPA
• Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts
• Run a structured ad copy testing programme with hypotheses and documented results
• Use AI tools to draft and review copy variants within Numan's brand voice
• Work within healthcare advertising rules and handle policy disapprovals
• Build and edit landing pages in the CMS
• Plan and run landing-page A/B tests with defined hypotheses, sample sizes and success metrics
• Match landing-page messaging to search intent and ad copy
• Collaborate with design, brand and product on changes beyond CMS edits
• Own weekly performance analysis across PPC and landing pages
• Report against CAC, LTV, payback and platform metrics
• Use Looker, Amplitude and similar tools to generate insights and automate repetitive reporting
• Share findings with the PPC Lead, Head of Growth and wider growth team
• Report to the Head of Growth and support the PPC Lead day to day

• 3–5 years in performance or growth marketing, with hands-on PPC experience in Google Ads
• Confidence working directly in Google Ads and Google Ads Editor and making well-reasoned changes
• Sharp ad copy skills: ability to write tight, compliant copy and test it properly
• Experience running A/B tests on landing pages or ad copy, and a working grasp of statistical significance
• Comfort building and editing pages in a CMS
• Strong analytical foundation: ability to explain what's happening in the numbers each week and link actions to results
• AI-first instinct for tools and automation that remove friction from the day
• Appetite to learn from an expert, ask good questions and take on more as you grow
• High execution energy and ownership; ability to get things live without waiting for the perfect brief
• Comfort working in a regulated or compliance-aware environment

• Share options
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
• Health insurance with Vitality
• Electric car salary sacrifice scheme with Octopus
• Enhanced maternity and parental leave
• A day off on your Birthday
• Nursery benefit provided by YellowNest
• Employee assistance programme (access to therapy, financial planning and discounts)
• Generous pension (includes both employee and employer contributions)
• Flexible working options, including a dog-friendly office in Farringdon
• Personal training and development budget via Learnerbly
• Wellhub membership, giving you access to over 2,000 locations in the UK
• Cycle to work scheme
• Season ticket loan
• Discount on Numan products for your friends and family
• Paid volunteering days
• An additional 2 weeks off once you reach your 5th anniversary with Numan