Senior Creative Copywriter

• Bring Valerie's portfolio of consumer and eCommerce brands to life through exceptional writing, original ideas, and distinctive brand storytelling
• Develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, and CRM campaigns
• Work across multiple brands and international markets
• Collaborate with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams
• Build long-term brand identities while writing commercially effective copy for everyday campaigns
• Use human insight, originality, cultural understanding, and language expertise to create distinctly human work
• Deliver distinctive brand voices, original creative concepts, culturally relevant messaging, exceptional writing quality, faster creative delivery, fewer revisions, and copy that supports brand building and commercial performance

• 5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses
• An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across different brands and formats
• Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language
• Strong cultural understanding of English-speaking markets, particularly the US, UK, and Australia
• Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books
• Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging
• Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM
• Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion
• Ability to adapt messaging for Meta, TikTok, Google, and YouTube
• Good understanding of SEO, CRO, creative testing, and performance-led messaging
• Excellent editorial judgement, attention to detail, and ownership of final copy quality
• Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists
• Strong organisational skills and ability to manage multiple brands, deadlines, and competing priorities
• Collaborative, proactive mindset with ability to work independently and incorporate feedback
• Genuine curiosity about language, culture, advertising, and consumer behaviour
• Ability to use AI as a supporting tool without relying on AI-generated drafts as a substitute for original creative thinking

• Meaningful work with visible impact
• High ownership from day one
• Collaboration with experienced founders, operators, and specialists
• A team that values curiosity, initiative, and continuous improvement
• Competitive compensation and the tools you need to do your best work
• Opportunities to grow as Valerie grows
• Inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive