Media Buying Team Lead – Meta Ads

• Develop and execute the Meta Ads acquisition strategy for mobile apps and web landing pages.
• Own Meta Ads budget planning and forecasting, including quarterly/monthly spend, revenue and profitability targets.
• Own traffic volume, profitability and overall performance of the Meta Ads channel.
• Plan, launch, optimize and scale advertising campaigns.
• Set up and maintain tracking, attribution and data flow between Meta, apps, web landing pages and affiliate platforms.
• Analyze campaign performance, identify growth opportunities and turn insights into actionable hypotheses and tests.
• Develop and optimize acquisition funnels to improve conversion rates and unit economics.
• Build and operationalize a scalable creative marketing process with the Design team.
• Build and develop the Meta Ads team, including hiring, onboarding, mentoring and performance management.
• Establish efficient processes, workflows and performance standards for the media buying function.
• Collaborate with ASO, Developers, Design and Affiliate teams to drive acquisition performance.
• Monitor Meta Ads platform changes, policies and industry trends and adapt acquisition strategy accordingly.

• 4+ years of hands-on Meta Ads experience, including 1+ year in a senior/leadership role.
• Experience building and managing a media buying team from scratch, including processes, performance standards and team development.
• Experience with budget allocation across GEOs, products, campaigns and acquisition funnels based on performance and business priorities.
• Experience with acquisition across iOS and Android apps and web landing pages.
• Proven track record of scaling ad budgets while maintaining target profitability.
• Strong expertise in Meta Ads campaign setup, optimization, testing and scaling.
• Solid understanding of tracking, attribution, and managing Meta Business infrastructure, including Meta Pixel, CAPI, events, postbacks, third-party integrations, multiple ad accounts, pixels/datasets, domains and account health.
• Experience with full-funnel performance analysis across ads, landing pages, apps and partner conversions.
• Proficiency in creative strategy and performance-driven creative testing, including creative testing frameworks, hypothesis development, angles, hooks, UGC, static and video formats, creative fatigue, winner iteration, testing velocity and creative analytics.
• Strong analytical thinking, ownership and commercial mindset.
• Experience working with challenging verticals — FinTech, affiliate or lead generation — is a plus.
• Experience with Google Ads, TikTok Ads or native advertising is a plus.

• A fast-paced, dynamic environment with daily challenges and opportunities for professional growth.
• Strong manager support and trust — no micromanagement.
• Learning & development: compensation for external courses, conferences, corporate library, mentorship (especially for juniors and career switchers), and many other opportunities.
• Remote work and flexible schedule — plan your day independently while considering team interaction hours.
• Option to work from the Kyiv office, Lviv or Warsaw coworking.
• 28 working days of paid vacation per year
• Up to 30 sick leave days with medical confirmation
• All public holidays observed
• Medical insurance
• Compensation for sessions with a psychologist
• Ukrainian Victory Support program and other important social initiatives.
• Gifts for special occasions in your life and career.
• Quarterly team buildings (online or offline).