Content Lead

• Bring visibility and structure to content produced across marketing teams.
• Align priorities, maintain a content backlog, and coordinate assignments.
• Establish workflows for briefing, production, review, approval, and delivery.
• Work with Brand, Design, Product, Performance Marketing, Business Development, and CRM to clarify requests and agree on deliverables.
• Balance planned work with ad hoc requests and take ownership of delivery.
• Develop and apply a consistent tone of voice across channels and formats.
• Create messaging guidelines, terminology, examples, and editorial checklists.
• Review contributors’ work for quality and consistency, and coordinate localisation.
• Write, edit, and improve landing pages, campaigns, CRM communications, articles, and other marketing content.
• Turn financial topics, product information, and business briefs into clear, accurate, engaging content.
• Partner with the Head of Design to align copy and visuals.
• Work with Compliance and subject-matter experts to ensure accuracy and meet regulatory requirements.
• Use AI for drafting, rewriting, editing, research support, and content adaptation.
• Build reusable prompts, reference materials, and AI-assisted workflows.
• Review AI output for facts, structure, tone, and relevance.
• Identify opportunities to automate routine tasks and scale content production.

• A strong hands-on background in copywriting, editing, UX writing, or a related content role, supported by a portfolio.
• Experience writing or editing financial content and the ability to explain financial topics accurately to different audiences.
• Excellent written English and strong editorial judgement across tone, structure, clarity, and messaging.
• Experience coordinating content delivery, contributors, and stakeholders, with the ability to build processes where they are still developing.
• Practical experience using AI for professional content work and critically evaluating its output.
• Strong prioritisation skills and willingness to combine substantial writing and editing with coordination and process improvement.
• Previous people-management experience or a formal Lead title is not required.
• Portfolio or relevant writing and editing samples required with application.
• Nice to have: experience in crypto, trading, brokerage, or investment-related content.
• Nice to have: experience developing tone-of-voice guidelines, messaging frameworks, or editorial standards.
• Nice to have: experience working with Design and Compliance or Legal teams.
• Nice to have: experience with multilingual content and localisation.
• Nice to have: experience coordinating freelancers or agencies.
• Nice to have: experience building AI-assisted workflows, prompt libraries, or quality checks.
• Nice to have: basic scripting or automation skills.