Email Marketing Manager

• Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads
• Monitor campaign performance against first subscription targets
• Assist in building and maintaining automated journeys, including segmentation setup, QA, and basic troubleshooting
• Contribute observations on messaging, lifecycle content, customer behavior, and journey context
• Execute personalized campaigns using established messaging frameworks
• Draft simple briefs and coordinate copy and creative requests with the Content Lead
• Tailor messaging for different segments and funnel stages
• Support QA of content and creative across touchpoints
• Set up simple A/B tests using a predefined framework
• Collect, organize, and report campaign data
• Document learnings from tests and campaigns
• Coordinate with Monetization, Performance Marketing, Product, and Analytics teams
• Support cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging

• 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution
• Knowledge of email marketing fundamentals, including deliverability basics, audience segmentation, and core campaign principles
• Eager and able to pick up new CRM tools quickly
• Prior experience operating standard ESP/automation platforms, such as e-Sputnik, Reteno, Braze, or similar
• Comfortable with repetitive, detail-heavy daily execution work
• Comfortable managing multiple tasks in a fast-paced, team-supported environment
• Familiarity with JIRA, Asana, Confluence, Notion, or Slack
• Nice-to-have: basic Figma skills
• Nice-to-have: HTML/JSON knowledge