Content Strategist – Instagram, Aesthetics and Healthcare

• Create editorial calendars aligned with each client’s positioning, audience, and objectives
• Write headlines, captions, carousels, and story sequences using natural, persuasive language suited to each professional’s tone of voice
• Develop Reels scripts with hooks, narratives, and clear recording guidelines
• Create designs for posts, carousels, stories, and Reels covers while adhering to each client’s visual identity
• Edit Reels and stories with cuts, captions, music, and visual elements that support comprehension and retention
• Turn questions, behind-the-scenes content, testimonials, and results into stories and content that are relevant to the audience
• Research references, trends, and formats, adapting ideas to each professional’s context
• Monitor reach, retention, shares, saves, and interactions to recommend content improvements
• Participate in clients’ WhatsApp groups to request materials, answer questions, align on deliverables, track approvals, and communicate deadlines
• Organize the production workflow and track the stages of creation, review, approval, and publication
• Collaborate with the team and clients throughout the research, planning, copywriting, scripting, creation, editing, and results-monitoring processes

• Hands-on experience planning and producing content for Instagram
• Strong writing skills, excellent command of Portuguese, and meticulous proofreading abilities
• Ability to adapt communication to the identity, audience, and objectives of different clients
• Understanding of the role of Reels, stories, and carousels in building reach, relationships, and business opportunities
• Ability to create visual assets and edit videos for social media
• Strong organizational skills to manage requests from multiple clients and meet agreed deadlines
• Autonomy to execute plans, propose ideas, and resolve requests
• Strong communication skills with clients and team members, attention to detail, and a strong aesthetic sense
• Open to receiving feedback and making revisions
• Experience creating content for aesthetics, healthcare, or orofacial harmonization is a plus
• Proficiency in Canva and CapCut is a plus
• Familiarity with Manychat and comment and direct-message automations is a plus
• Knowledge of keywords and Instagram search is a plus
• Experience using artificial intelligence to support content production—along with critical review, fact-checking, and original writing—is a plus
• University degree
• Portuguese
• English
• Please send a link to your portfolio with examples of content you have created and edited