Director of Demand Generation

• Build and own the company’s B2B demand generation strategy
• Define priority segments and buyer profiles
• Determine channel and campaign investment priorities
• Establish targets for qualified meetings, opportunities, pipeline, and revenue
• Lead segmentation, reactivation, and nurturing of the existing CRM database
• Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
• Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
• Analyze campaigns, messages, audiences, offers, and commercial outcomes
• Eliminate campaigns producing strong surface metrics but weak revenue
• Turn proprietary data, client results, market insight, and founder expertise into B2B content
• Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
• Align marketing with setter and sales teams
• Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
• Work with the Founder and VP of Sales to align marketing with target brands
• Build a major commercial function and potentially assume broader revenue marketing and B2B growth ownership

• Significant experience in B2B demand generation, revenue marketing, or growth marketing
• Experience generating pipeline from U.S. or international enterprise buyers
• Strong understanding of CRM, lifecycle marketing, and marketing automation
• Experience working closely with setters, SDRs, account executives, or closers
• Evidence of measurable pipeline and revenue impact
• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
• Strong written communication and analytical ability
• Experience managing small teams, contractors, or cross-functional execution
• Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system
• Strategic and hands-on approach to diagnosing funnels, writing campaign briefs, reviewing messaging, inspecting CRM workflows, analyzing performance, and managing execution
• Comfort operating in a fast-moving environment with incomplete information
• Ability and willingness to use AI for research, analysis, content production, personalization, and campaign execution
• Ownership mindset focused on revenue results

• Performance bonus and equity included in total compensation
• Fully remote work
• Global/distributed team infrastructure
• Freedom to redesign the demand generation system and introduce new channels
• Opportunity to use AI throughout the organization
• Ability to build a lean team around high-impact opportunities
• Direct access to the Founder and sales leadership
• Opportunity for broader ownership of revenue marketing and B2B growth