PPC Team Lead

• Own Solvy’s PPC channel end-to-end, including strategy, campaign launch, optimization, and scaling
• Manage and allocate paid budgets to achieve CAC, ROAS, and payback targets while growing revenue profitably
• Model product economics and use LTV, CAC, funnel conversion, and retention data for bidding, targeting, and budget decisions
• Set up and maintain tracking, conversions, and value-based optimization with analytics and development teams
• Run continuous testing across ads, keywords, audiences, bidding strategies, and landing pages
• Identify new growth opportunities through GEOs, campaign types, channels, and funnel improvements
• Build reports and present results, insights, and plans to management
• Monitor platform updates and market changes and convert them into competitive advantages

• 4+ years hands-on in PPC / paid search, with full ownership of accounts and budgets
• Google Ads proficiency required; Microsoft Ads is a plus
• Proven track record of scaling paid acquisition profitably, with measurable spend, ROAS/ROI, CAC, and payback results
• Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, and margin
• Ability to build and defend a product economics model in a spreadsheet
• Deep knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management
• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup
• Advanced Google Sheets/Excel skills
• Comfort working with BI dashboards and raw data
• Systematic A/B testing of ads, landing pages, and bidding approaches
• Experience with Google Ads Scripts, APIs, or rules
• Experience with paid channels including Meta, TikTok, and Apple Search Ads
• Experience with cross-channel budget allocation
• Experience launching new GEOs and markets

• Internal and external lectures
• Large corporate library
• Compensation for external courses
• English lessons and speaking clubs
• Flexible remote work or office access in Kyiv, Lviv, or Warsaw
• Flexible schedule
• 28 working days of paid vacation per year
• Up to 30 days of sick leave
• All public holidays fully covered
• Option to swap a working day with a day off and vice versa
• Medical insurance
• Mental Health program
• Compensation for sessions with a psychologist
• Ukrainian Victory Support program
• Gifts for special occasions in life and career
• Quarterly online or offline team buildings