Senior ERP Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop narratives explaining Acumatica’s value and differentiating its cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets based on ideal customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop comparison, product overview, and point-and-click demo experiences
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
• Support release planning and alignment on product positioning
• Support industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

• Minimum of 3–5 years of product marketing experience
• Deep knowledge of small business accounting software, including QuickBooks or comparable systems
• Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
• Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
• Exceptional writing ability and capacity to explain complex features in clear, direct language
• Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners
• Analytical and creative approach to messaging
• Excellent organization and multitasking ability
• Strong communication skills
• Experience with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
• Direct experience with QuickBooks Online or Desktop is a strong plus
• Ability to collaborate effectively in a friendly, ethical, fast-paced team environment

• Annual bonus eligibility
• Stock eligibility
• Sales incentives for eligible roles
• Healthcare benefits: medical, dental, and vision insurance for employees and dependents
• Employer-paid short-term and long-term disability coverage
• Employer-paid basic life coverage
• 401(k) plan with company match
• Flexible time off
• Sick and safe leave
• Work/life balance
• Professional and financial growth potential
• Remote work availability