Marketing Campaign Specialist

• Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans
• Create and manage campaigns delivering against sales-call and premium KPIs
• Lead end-to-end build-out, daily management, optimization, and reporting for paid display and social campaigns
• Analyze weekly campaign performance for management reporting
• Manage audiences and create segments within technology platforms
• Identify optimization opportunities to drive efficient leads into the conversion funnel
• Manage monthly digital media budgets and provide Finance with actuals and forecasts
• Recommend innovative testing approaches for display, social media, and in-market initiatives
• Partner with analytics to create dashboards for analysis and optimization
• Develop insights regarding display and social media creative performance
• Manage display-network and social-media vendors
• Coordinate with analytics, creative/content, and CRM teams to execute campaigns

• High School Diploma or equivalent
• Bachelor's degree in Marketing or related field
• Related experience creating and managing paid display and social campaigns
• Experience managing DV360, Facebook, Twitter, and YouTube
• Demonstrated experience in performance marketing
• Ability to work across marketing department functions
• Track record of successful vendor management
• Demonstrated analytical skills
• Ability to synthesize complex data sets into actionable steps/initiatives
• Demonstrated time management and priority setting skills
• Ability to drive multiple projects to successful completion
• Strong verbal communication and listening skills
• Strong written communication skills
• Ability to build strong customer relationships
• High degree of initiative